The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs
Hey, I'm Chris Koerner - serial entrepreneur, business ideas addict, and your new ADHD business ideas best friend. I've started 75 businesses, with 10 of them being worth 7-8+ figures. I love startup ideas!
Want to make money, grow a business, or just start a side hustle? You're in the right spot.
This show covers:
- Real-world growth hacking tips
- Deep dives into cool business ideas and AI tools.
- Simple business advice for small business & startups
- Ways to make money with side hustles and home services
- How to invest in RV parks or mobile home parks
Sometimes I'll chat with another entrepreneur buddy, sometimes I'll go solo.
I've built lots of companies, run multiple businesses, and made tons of mistakes (so you don't have to).
If you love entrepreneurship, marketing, business ideas or agency life, this show is for you.
Let's make you some money with cool business ideas! Find me at TKOPOD.COM
Chris Koerner of The Koerner Office
The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs
The Best Marketing Masterclass You'll Hear in 2025⏐Holdco Bros Discuss! Ep. #122
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HoldCo Bros are back! In this episode, Nik and I are diving into marketing with a look at the "OG" internet marketing guru, Frank Kern. We talk about his 8-step sales process, from overwhelming with value to creating scarcity, and explore how these methods remain relevant in the AI age. We also talk about how to reverse engineer successful marketing funnels and the importance of copying what works, adapting it to your unique experiences, and how Frank Kern learned from the likes of Gary Halbert and Claude Hopkins. Finally, we discuss two AI investment strategies - the "cigarette butt" approach and a long-term view focusing on human interaction and authenticity, while also discussing the concept of rebundling and how what’s old becomes new again.
Learn more about Nik here: http://linktr.ee/cofoundersnik
Timestamps below. Enjoy!
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00:00 The Origins of Internet Marketing and Frank Kern
10:10 Frank Kern's Eight-Step Selling Process
19:58 The Importance of Scarcity in Marketing
30:10 Investment Strategies in the Age of AI